![]() Also, include all legal or mandatory copy you want to appear, such as ingredients, manufacturing information, warnings, and barcode.Īre there any elements that you don’t want your packaging to have? Incorporate them in the brief to help reduce revisions in the future. Remember to provide your brand style guide: logo, color palette, and proprietary artwork. Specify the style (box type), shape, measurements, preferred material (including any sustainable aspects or methods you wish to apply), and finish or texture. The scope covers your project’s technical details. Be specific: trying to reach senior citizens who want to safely use their home bathtubs is different from trying to reach bathtub owners of any age. Target audienceĭefine your target buyers-their demographics, preferences, and buying behavior. Providing your designer with the above information will deepen their insight into your needs, possibly giving them a list of factors to eliminate when they start brainstorming your design. Share your competitor’s design or packaging to help your designer or agency grasp how you want to carve a unique presence in your market or niche. However, if you’re hiring a designer to improve your existing packaging, identify your current problems-for instance, high production or transport costs, weak box structure, too simplistic design compared to rivals, or poor print quality. ![]() If you’re launching a new product, your goals may include brand awareness, ensuring shelf appeal, and providing a pleasurable unboxing experience. Goalsĭiscuss your reason for getting the designer’s services. This section describes what your company does, its values, and general objectives. Include the name of your brand and product, its back story, your USP, and how you want to communicate with customers through packaging.ĭescribe your product’s physical qualities, including its fragility, its appearance, smell, and so on.Ĭustom Hanger Boxes Learn More Company profile Start the document with a short project description to help your designer envision what they need to deliver. Here are the sections to include in your project brief: Project overview The document will serve as your playbook and prevent your designer from saying, “We didn’t realize or know you needed that” midway through the project. The brief can take time to write, but it’s the most effective way to organize your thoughts and make the most of your meeting with your chosen designer. It lays the foundation of understanding between you and the designer or design agency by establishing your project’s purpose, scope, timeline, and budget. Packaging designers would ask you to share the details of your project in a project brief (also called a design or packaging brief). Meanwhile, 24% valued sustainable packaging that is eco-friendly and paper-based. 47% of participants who bought luxury shoppers over the past year said that “visually appealing/gift-like” boxes (32%) and personalized packaging parts (15%) made them share photos or videos of a purchase. The outcome of this UK-based survey reflected similar sentiments of American shoppers in Dotcom Distribution’s study. Moreover, 41% of respondents said that printed packaging produced memorable moments, which made them want to buy again. According to a Macfarlane poll, branded packaging made up 59% of all boxes shipped by merchants in 2022. Impact of Packaging on SalesĪttractive packaging design remains at the heart of the unboxing experience. The figures below show how important it is to take product packaging seriously and seek the right path toward customer-centric packaging. This article will discuss how you can prepare for your collaboration with a packaging designer, including the factors to consider in selecting the one who can support your goals.īefore we dive in, allow us to show you some stats for insights on the consumer market from a wider angle. The food industry alone welcomes 15,000 new products every year.īut with so many freelancers and agencies offering their design services, how would you know who can translate your unique selling proposition (USP) onto your brand’s visual identity? ![]() Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall and relive over and over again.Īt a time when thousands of new companies-and, therefore, new products-enter the market annually, businesses rely on these experts to see their products enjoy their day in the sun. ![]()
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